In this article, we describe the MediaPoint system that uses constraints of WiFi mobility to provide services proactively. In particular, we outline how the user's logical location can be used to deliver media, perform eyless search, and ensure security. A user's location and other contextual information are used to retrieve task relevant information and avoid many of the problems posed by limits of mobile devices and their use. MediaPoint is a new `smart' mobile technology that uses context and information retrieval to provide meaningful content and automate authentication without friction.